Young With Solutions

More than half of every marketer you're competing against just got a bigger budget. 📊

The numbers are clear.

1. B2C — 57% increased their budget. Only 11% cut it.
2. B2B — 61% increased their budget. Only 19% pulled back.

Across both categories, the majority is spending more in 2026. Not less.

👇 Here's what that actually means for you.

When budgets were tight, the constraint was money. Whoever had more of it had an edge.

That edge is gone now. Almost everyone has more to spend.

The new constraint is ex*****on. How fast can you test? How quickly can you read what's working and redeploy dollars toward it? How efficiently can your team move from insight to action?

The brands that win from here aren't the ones with the biggest budget. They're the ones who move fastest with whatever budget they have. 🚀

Spending more into a slow, unoptimized system just means losing more at scale.

Speed of ex*****on is the new competitive advantage. The brands that redeploy dollars fastest — not the ones that simply spend more — are the ones that pull ahead while everyone else is still in their planning meeting. 💯

3.7 million. 3.3 million. Two videos. One influencer. One product demonstration that stopped 7 million people mid-scroll. 🔥

Our creator held up the client's product, showed exactly how it works in a glass of water, and the For You Page went wild. 🚀

No big production. No script that sounds like an ad. Just a creator who genuinely understood the product — and an audience who had never seen it demonstrated like that before. 😎

That's 68.7k likes on one video alone. 679 comments. 18.1k saves. People weren't just watching. They were learning, saving, and sharing.

Here's the thing about demonstration content.

It removes doubt faster than any ad copy ever could. Seeing the product expand in real time answers every question a hesitant buyer has — without a single sales line being spoken.

The right creator plus the right format plus the right product moment equals millions of views you didn't have to pay for.💥

7 million organic views for a health supplement brand. Built on trust, not budget.

That's influencer marketing done the right way. 🎯

64% of marketers are cutting their organic social budget in 2026. That's not a trend. That's a signal. 📊

9,210 marketers were asked. Here's what they said👇

1. 64% are decreasing organic social spend. Nearly two-thirds pulling back.
2. Only 19% are increasing it. Less than 1 in 5 doubling down.
3. 17% are keeping it the same. Holding steady while the majority retreats.

Most brands are reading this as "organic social is dying."

That's the wrong read entirely.

What's actually happening is a shift in how organic works. Brands are handing the keys to algorithms and creators — and stepping back from managing their own feeds.

The brands still treating their feed as the main event are losing. The ones using it as an amplification layer for creator content, trends, and algorithmic distribution are winning.

Organic social isn't dead. The old way of doing organic social is.

Your feed isn't a broadcast channel anymore. It's a foundation. Build creator content on top of it. Let the algorithm carry the reach. Use your owned presence to convert what the creators bring in.

The brands who figure this out while 64% pull back will own the attention others just gave up. 💯

3.96 ROI. 47 orders. One week. ⚡

We ran GMV Max on TikTok Shop for a client and every number moved in the right direction.

Orders up 147.37% versus the previous 7 days. Revenue up 69.26%. And the cost per order dropped 56.52% — meaning we were acquiring customers cheaper as volume grew.

That's the sign of a campaign that's actually learning and optimizing in real time.

Here's what made it work 👇

1. GMV Max optimizes for revenue, not vanity. The algorithm chases gross merchandise value automatically. Less manual guesswork, more compounding results.
2. Spend discipline created the margin. 112.95 GBP in. 447.64 GBP out. That's not reckless scaling — that's a controlled system returning nearly 4x on every pound spent.
3. Cost per order fell as orders rose. From the previous week, cost dropped 56.52% while orders jumped 147.37%. Efficiency and volume moving in opposite directions — exactly what you want.

Most brands think TikTok Shop is just another sales channel.

It's not. In the right hands, it's a precision revenue engine. 💰

3.96 ROI in week one. Now we scale. 💪

Only 1.8% of LinkedIn users are there to promote themselves or their company.

That means 98.2% of the feed is wide open. 📊

Most people are on LinkedIn to job hunt (27.2%), network (23.4%), or keep up with industry news (18.5%). They're consuming. Not creating.

Think about that for a second.

27.2% are looking for jobs. 9.7% are actively researching brands and products. 7.1% are there for sales. High-intent people — scrolling through a feed that almost nobody is filling.

On TikTok and Instagram, you're fighting thousands of creators for 3 seconds of attention.

On LinkedIn, most users never post a single thing. The audience is there. The content isn't.

That imbalance is the opportunity.

Fewer creators posting means your content travels further with less effort. Views that would cost real ad money on other platforms come organically here — just by showing up consistently.

LinkedIn is one of the easiest platforms to get seen on right now. Not because it's new. Because most people are watching and nobody is talking.

Start posting. The stage is empty. 💯

2.9 million people stopped scrolling for a natural face lift tip. One Reel. One creator. 🚀

"POV: You learn a natural face lift starts at the back of your scalp."

That's it. That's the hook that did it.

No studio. No complicated production. Just a woman brushing her hair and a single sentence that made millions of people think — wait, really?

Curiosity is the most powerful creative tool on the internet. And that hook triggered it perfectly.

The content felt like a secret being shared, not a product being sold. That's exactly why it traveled.

2.9M views for a handmade beauty brand isn't luck. It's what happens when the right creator, the right hook, and the right format all click at the same time.

We build those moments on purpose. 💯

In 2021, AI wrote 0% of content. In 2026, it's projected to produce 56%. That crossover is here. 🤖

Here's exactly how fast it moved 👇

1. 2021 — Human: 100, AI: 0. AI content didn't exist at scale.
2. 2023 — Human: 91, AI: 9. Still dominated by humans. But the curve was bending.
3. 2024 — Human: 83, AI: 17. Momentum shifts. AI doubles in a single year.
4. 2025 — Human: 65, AI: 35. Now it's undeniable.
5. 2026 — Human: 44, AI: 56. AI officially produces more content than humans.

Most brands are still treating this as a human vs. AI conversation.

That's the wrong frame entirely. 🙅‍♀️

The winners aren't the ones who chose AI over human writers. They're the ones who combined machine consistency with human storytelling — and used that to dominate every stage of the funnel, from awareness to conversion.

AI handles the volume. Humans handle the voice. Together, they outpublish, outtest, and outconvert everyone still doing it one way or the other. 🤝

The future isn't replacement. It's collaboration. 💯

Managing 4-8 creators at the same time was eating this brand alive. Finding them. Vetting them. Managing them directly. All of it. 😤

We took that entire problem off their plate.

One roster. Reliable, professional creators who already know how to perform. No vetting headaches. No back-and-forth. No time wasted on creators who don't deliver.

And the results backed it up — viral videos, thousands of views, and a TikTok Shop presence that actually converts. 🚀

But don't take our word for it.

⭐⭐⭐⭐⭐

"The YWS team has a great roster of reliable professional creators. They also really know the ins and outs of TikTok Shop."

Creator management sounds simple until you're doing it at scale. Then it becomes a full-time job nobody signed up for.

That's exactly the problem we were built to solve.

Brands come to us overwhelmed. They leave with a system. 💯

TikTok users spend 35 hours a month on the app. That's nearly a full work week. Every single month. 🤯

Let that sink in before you decide where to put your content budget. 📊

Here's how every platform stacks up by monthly time spent 👇

TikTok — 35 hours. No one else is close. This is a different category of attention.
Facebook — 29 hours. Still commanding serious time. Don't write it off.
YouTube — 28 hours. Almost identical to Facebook. People sit and watch. That's rare.
Snap — 19 hours. Stronger than most marketers give it credit for.
Instagram — 15 hours. Highest daily open rate but lower total monthly time. People visit often, leave fast.
X — 12 hours. Decent time. Mostly text-driven consumption.
LinkedIn — 3:45 hours. Professional platform. People check in, they don't scroll.
Pinterest — 1:31 hours. Lowest on the chart. Intent-driven but not habitual.

👀 Here's the real insight.

Instagram feels like the king of social. But users only spend 15 hours a month there versus TikTok's 35.

More opens doesn't equal more attention.

Time spent is the truest measure of platform power. And right now, TikTok owns more of your customer's time than any other platform — by a massive margin.

Go where the attention actually lives. 💯

Posting the same content across every platform is leaving money on the table. The audiences aren't the same. 📊

👇 Here's the gender breakdown by platform and why it matters for your creative

Snapchat — 48.4% female / 51.6% male. The most balanced split of any platform. Nearly even.
Instagram — 47.3% female / 52.7% male. Also close. But don't let that fool you — the content culture skews heavily visual and aspirational.
TikTok — 44.2% female / 55.8% male. More male than most brands assume. The "TikTok is for girls" narrative is outdated.
Facebook — 43.3% female / 56.7% male. Majority male. And still one of the largest ad audiences on the planet.
LinkedIn — 43.1% female / 56.9% male. Nearly identical to Facebook. Professional audience. Male-leaning.
X — 36.3% female / 63.7% male. The biggest skew on this chart. Almost 2-to-1 male.

Most brands pick a platform based on where their competitors are. That's the wrong call.

Pick based on where your actual buyer lives. Then build creative that speaks to that specific audience — not a generic one.

Same budget. Better targeting. Better results. 💯