Mason Interactive

MASON photoshoot & creative direction doubled the revenue of Floof Living

Laurent Ferrier, Patek Philippe’s technical director of 37 years, and a Le Mans Racing Medalist, established his own namesake brand in Geneva to continue pursuing watchmaking as an independent art form. For his newest wristwatch, the Horizon, inspired by the magic of the sky and clouds, Laurent chose me to direct and appear in the new campaign. Honored doesn’t begin to cover it. In this image, the window is a frame joining your inner life with the infinite horizon of the sky