M/OTG

Design isn’t reserved for logos and graphics. Imagery and photography play a pivotal role in the design system.

We art-directed the Nuray Health lifestyle shots around the same principles as the brand: bright, clean light, warm home environments, and subtle hits of green woven into the scene. Athletes and health lovers are shown mid-routine or in recovery, treating health as something they actively invest in, not passively consume.

We wanted the imagery style to feel aspirational but real: designed for those who demand the best from themselves and from the supplements on their shelf.

Just like a logo, typography, and color palette, photography is not just shot, it’s designed.

Packaging is the purest expression of the Nuray Healthdesign system.

Every bottle is built from the same modular kit: the vertical Nuray wordmark in bright athletic green for instant brand recall, a clean white canvas, structured type, and pill-shaped buttons that now lock in product benefits at a glance.

The system scales across sizes and formats with easy to assemble components that can hold any layout. And because Nuray is a digital-first brand, every label is tuned for the “digital shelf” too: product name, benefits, and key info stay sharp and legible on e-commerce pages and Amazon listings, not just on the physical shelf.

THE HEARTBEAT OF OUR AGENCY

Today, we double down on our founding principle with a renewed identity and rebuilt website that put it front and center.

More than words on a page, it’s the rhythm that drives every decision, move, and moment that shapes M/OTG.

A philosophy born from practice, it’s the underlying concept, the unifying thread, the brand verbalized.
It’s how we think, how we work, and how we behave as a team.

It’s the living character that connects strategy with creativity, foresight with spontaneity, logic with imagination.

At its core, it beats to one truth: Predict The Unexpected.

This is M/OTG. The Business of Creative.

Read the full Manifesto at motg.com/about

All roads lead to pink.

From print to digital and across the concrete jungle of NYC, Flaums new identity doesn’t whisper, it shouts.
We picked pink, and we went all in.
The trucks, the merch, the boxes, the social media platform — every touchpoint radiates boldness and unmistakable brand confidence.
A vibrant rebrand that serves up tradition with a generous helping of pink personality.