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03/11/2026
On Monday we landed on the Ad Age A-List for the seventh time.
We weren’t sure what to say. So we went back and read what our clients said about us in the Ad Age story.
Among them was Ben Goodwin, co-founder of Olipop.
“There is something special they bring to the table that I haven’t found anywhere else. I have a lot of trust in them. Right out of the gate, I could tell they had the most intuitive grasp of what I was trying to get at.”
That was kind, Ben. Thank you.
And then, he said something else.
“They come up with their own creative takes that they’re passionate about, and that also helps raise trust because you feel like you’re actually working with a partner who’s thinking independently.”
There’s the word. Trust.
Awards are terrific. Recognition, too.
But trust is the irreplaceable currency of our profession.
Trust from clients smart enough to build the new instead of repeating what worked ten years ago.
Trust between teammates who push the work further than it needs to go.
The trust we build with one another becomes the trust we extend to our clients. The trust our clients place in us becomes the trust their customers place in them.
This recognition belongs to the everyone who make COLLINS run—designers, writers, strategists, animators, producers—and to the clients who trust us with their people and their ambitions.
Nike. OFFF Festival. Sun Day. Muse. Crocs. Altruist. The Jet Propulsion Laboratory. Red Wing. Walmart. Olipop. And many more.
The tools around us are changing every five minutes. What matters to us is simpler.
To shape futures so desirable they become inevitable.
To explore the creative possibilities new tools open up.
To help our clients lead whatever version of tomorrow arrives next.
And mostly, to keep doing what we love.
Thank you to the Ad Age jury, and congratulations to all of the 2026 winners.
Now, back to work
What do you get when 19 of New York’s most influential, vibrant institutions come together to throw a block party?
Let’s see…
Free admission to places like the Whitney, the Rubin and Poster House.
A dance party at The Shed.
Letterpress lessons on the water.
A Ballet matinee.
Poetry readings on the High Line.
An outdoor performance of Arthur Russell’s “City Park” at the NYC AIDS memorial.
And, somehow, much more.
They’re calling it West Side Fest. We’re calling it mandatory attendance.
It’s all happening Saturday, September 30.
We were thrilled to provide the visual identity for the festival — you’ll be able to see the work around the city, at the event and, soon, in a case study on our site.
We’ll see you there.
In the meantime, you can see details, here:
https://www.westsidefest.nyc/
COLLINS
Kristina Bartosova
Lynn Oh
Alex Athanasiou
Jade Kuzak
Joseph Han
“Fitness” makes most of us think of a relentless, complicated, unforgiving journey to some imaginary, unattainable future state.
It’s time to change that.
Instead, why not a fulfilling practice that helps us enjoy the body we have now?
We worked closely with Bowflex to transform how people perceive fitness into something simpler – an approach that can strengthen us from the inside out, keep us in tune with what feels physically and mentally rewarding and fuels our joy of moving every day.
Case study coming soon.
No other conscious creature can think about the future in the ways that humans can. That gives us an extraordinary gift: the ability to imagine. Tonight, we are excited to be with our friends at the to talk about why the future only belongs to the imaginative.
12/19/2019
Link in bio to see our work with our friends at Target.
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