Tronvig

My workshop for in Jakarta was at capacity (next time I’ll ask for a bigger room!) and the session raised an array of real brand challenges the attendees faced in their current operations. One particular tool of interest was the Marketing Targets Diagram giving us an opportunity to take a deeper dive into audience targeting. This was a natural extension of my speech to the plenary session of the conference the day before.

The top line message for this session was that museums need to think carefully about their public. The more specific and intentional they are about who their public is and how they are operationally optimized to deeply satisfy them the better off they will be.

The whole experience working with this group and in the crowd reactions from the full session made me eager to come back to Indonesia and to Museum Forward again next year.

When non-consenting companies find their brands adopted by white supremacists and neo-Nazis, how can they reclaim their brand?

When Brands Are Adopted by Bigots - Tronvig When non-consenting companies find their brands adopted by white supremacists and neo-Nazis, how can they reclaim their brand?