Jade Media

Content creators are constantly making the pivot to become podcasters, and podcasters can learn from them how to use social to reach their target audience. An influencer is going to be one of the best teachers and sources of inspiration when it comes time to “pivot to video.” They are great examples of how to go deep on subject matter just using a phone, light, and tripod. For those podcasters who don’t film their recordings, if you think like a content creator you can find ways to speak to your audience with authority and interest in your particular subject matter. Podcasters are excellent storytellers so they are primed with tools to excel on social media. They just need to spend the time learning the language of social media. If your a podcaster or any type of creative looking to start posting on social media, join us this Saturday for a one day class that will give you all the tools you need to appeal to an audience and to the algorithm.

I loved the interview with because they did a great job of revealing her personality, process, craft, and common misconceptions for fans and newcomers to her music. I miss great music journalism that really allows you to get to know the artist through thoughtful and thoroughly researched questions. Both the audience and the artist can feel the genuine curiosity. While I love how influencers have been able to be a mouthpiece for media, I will always love when journalists are creative and use new media to spread their work to a new audience. Journalists should be using social media as a tool because it’s typically the only ways NEW audiences will find out about your work

Marketing is an empathetic exercise. It’sthe art of connecting with people and discovering how your product/service solves their problems, fills a want or need. It should be human centered and want to discover and know their audience / consumer more. The more you know them, the more that you can super serve them. Thinking of marketing in this way has helped me to be of service to my audience and customers and understand them more. To learn more join us on June 6th from 12-3pm where we’ll be teaching this framework along with other strategies to help you develop a content plan for yourself 🔗is in our bio

Not all social media platforms are built the same! They all have different audiences and personalities. When deciding on which platforms to post on, think about what the ethos is of that platform and what audience is it known for reaching. is your polished millennial bestie. Think of it like your second website and digital home base. is great for scale and reaching going people. is community and conversation oriented. is where you can shine as a though leader and with educational insights. is video Google which essentially reaches everyone from iPad babies to boomers. socialmediamarketing