Lessiter Media

LinkedIn is no longer just a place to share updates and chase engagement metrics.

It’s becoming a search engine for professional content, where long-form insights, strong storytelling, and original perspectives are gaining more visibility over time.

That means your LinkedIn content may now influence:
• Search visibility
• AI-generated answers
• Long-term brand authority

Our latest Marketing Minute breaks down the shift and highlights what LinkedIn is prioritizing right now.

🔗 Read the full blog: https://ow.ly/s5h550Z4eLx

Our quarterly CORE WEEK is wrapping up today, and our team had a full, productive week of planning, brainstorming, dining, and bonding throughout the past week. Wednesday we had our ASPIRE meeting, recapping Q1 2026 and looking ahead at what's coming down the pipeline. Department managers gave a state of the union and shared another quarter of successes and landmark moments to be proud of. The work is never done here in our relentless pursuit of our Core Values, and we are full steam ahead for our customers and clients.

The Lessiters also took time during ASPIRE to recognize Christopher Nielsen's 25th anniversary with Lessiter Media. His time and talents have been a tremendous asset to the company, and we are blessed to have him on our team!

We had a special guest in the office this week who provided a fascinating conversation to conclude our meeting — our American Farriers Journal technical editor Steve Kraus. From his upbringing to how he ended up in the farriery field to his polo background, Steve's wealth of knowledge and experience (and great sense of humor!) was an enjoyable conclusion to ASPIRE. Thank you, Steve, for joining us in the office this week and taking time out of your schedule to be with us during Core Week!