Turtlehut
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Many franchise marketing programs were assembled by accident, rather than intentionally designed.
The difference shows up every Sunday night before a Monday meeting:
-Screenshots pulled from four platforms that do not talk to each other
-Lead counts cross-referenced from email threads because the dashboard does not connect to the CRM
-No clear answer to why one region is down while another is up
These are not people problems. They are system problems with predictable gaps.
Read more: https://f.mtr.cool/bzqohnekrk
05/20/2026
Question for the CMOs in the (virtual) room: How much time do you spend monthly reviewing reports?
How much time do you think the average franchisee spends doing the same?
Time is limited. For business leaders, the time constraints are real. We are swimming in data. When you need to know what's actually going on, what metrics do you look for? What is stopping your organization from being able to pinpoint real KPIs?
We talk about reporting this month in our resource section. But this is really just the start of the conversation.
https://f.mtr.cool/vtmupnbelk
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