V Strategy

You can’t say logos don’t work. 😆

my niece is all of us today - watch until the end ☠️ @chickfila

I like to lecture on logos. So many businesses have logos that are busy, many colors, and look like a painting. They don’t work well outside of digital. Worse, they have a lot of distraction going on. Many times, a logo needs to be used in other formats—like this gate. Our client Is a horseman and musician and we incorporated both with his initials (subtle!) but in a simple format that can be easily used on decals, embroidery, metal, etc.

Think of the most iconic brand logos—where the mark makes you think of the brand, without words. Nike Swoosh, Target, Chevrolet bow tie, Ford Mustang, etc. Those are logos. Be cognizant of your mark and keep it simple.