Parfait Studio

First hike of 2024 ✨🏔️✨

Last hike of 2023 ✨🥾✨ #123123 #2023

Okay, let’s try this again, Instagram. 🙄 Happy (day after) National Hiking Day! Swipe for sunsets, trees, and lakes…and then hit the trail…no matter the day, month, or glitchy app. ☀️ 🥾❄️

How should you celebrate International Podcast Day? By listening to my recent interview with Paws for Effect, of course! 🎧

Hosted by my highly entertaining friend and client — Lisa Rimmert at On The Nose — Paws for Effect features guests who all have one thing in common: they communicate about animals. 🐾💚📣

Our conversation touched on everything from my creative process to animal advocacy and apostrophe pet peeves…plus sooooo much more.

Go on, hit “play” while tackling your daily chores, walking your furry friend, or doing absolutely nothing (yup, we covered that last one, too).

Oh, and if you’re wondering why I’m posing with a cauliflower in this photo…well, you’ll just have to listen and find out! 😉

Link to Podcast ~~~> https://bit.ly/pawsforeffect

{ Photo by Gavin Graham / Graphic by On the Nose }

Nothing’s more basic and reliable than a bagel and schmear — specifically cream cheese. 🥯

Hungry humans scarf down this “go-to” spread for breakfast, lunch, and any other time our taste buds demand it. But what about the cows whose milk makes up this schmear — are their lives impacted by our late night snacks? Udderly. And how about dairy products slapped with a “kosher” sticker — will we find those cows grazing in green pastures? Uhhhh, nope.

In fact, the vast majority of kosher-certified dairy cows are bred, raised, and killed like all dairy cows…in an intensive (and abusive) factory farm setting. Confined to small pens, cows are impregnated to produce milk for humans, and their babies are stolen from them soon after birth. Depending on their gender, calves are either slaughtered for veal or enter the vicious dairy cycle themselves.

Still, millions of consumers — especially those who observe Jewish dietary laws — are *strategically misled* to believe that animals raised under kosher guidelines have better lives (and deaths). 😡

It’s time to shine a light on the deceptive and unethical practice of kosher “humanewashing,” and I’m proud to partner with Jewish Initiative for Animals to do just that! ✨

We recently launched a billboard, print, and social media campaign that features popular Jewish comfort foods, paired with their animal of origin. Take a look at these images, and ask yourself: “Is this kosher?” If the visual disconnect makes you suspicious, visit www.isthiskosher.org (link in bio) to find out the facts and take positive action. ✅

Next time you crave an “everything” bagel, ditch the dairy and top it with a plant-based schmear. And start feeling better about…well, everything! 😅

{ Campaign designed by Parfait Studio / Co-written with Jewish Initiative for Animals / Content © 2023 JIFA }