Coherent Path

Many people are familiar with the frustrations of working with incompatible technologies.

We know how frustrating this can be, especially in the world of email marketing.

That’s why Movable Ink and Coherent Path's integration is so exciting for email marketing teams.

Together, Coherent Path and Movable Ink allow retailers to automatically create and deliver the right balance of content for each unique customer in real-time. This enables retailers to maximize the value from each piece of content while generating peak engagement over time.

Recently, Rachel Cowlishaw of Movable Ink (and formerly, Neiman Marcus) appeared on the Coherent Thoughts podcast to talk about our partnership, as well as topics that included:

- Some common misconceptions about email strategy.
- The importance of selecting the right creatives for customers.
- How to streamline personalization.
- The accelerated rate of change in the retail sector due to COVID.
- The importance of sending personalized messages to each customer.
- How retailers should attack the problem of limited creative content supply.

If you’re looking for the inside scoop on the importance of email personalization and how brands go wrong, you will enjoy the newest episode of the Coherent Thoughts podcast.

Rachel’s retailer experience and current perspective from the vendor side gives her valuable insight that retailers.

Listen here: https://coherentpath.com/coherent-thoughts-rachel-cowlishaw-movable-ink/

Is your company doing the right things to drive customer retention?

Or are you doing the same things that every other brand is doing?

2020 was the year of customer acquisition year for e-commerce. The struggle many brands are now encountering is retaining these customers.

Since email is the number one way that brands communicate with their customers, it should be the tool for their retention efforts.

But how do you differentiate yourself from other brands vying for the customer’s attention?

Thankfully, Nicholas Wiktorczyk specializes in turning one-time shoppers into repeat customers.

Nick’s experience driving retention for e-commerce brands at his company, Spently gives him great insights on what brands need to do to create and execute a successful retention strategy.

In this episode of the Coherent Thoughts podcast, host James Glover speaks with Nick about creating personal relationships between your brand and customers to drive retention.

Some of this week’s topics include:
- Balancing personalization and privacy.
- Leveraging customers’ high buying temperature.
- The importance of leveraging transactional email.

It’s a timely conversation with great insights from a customer retention industry-leader.

Listen here: https://podcasts.apple.com/ca/podcast/coherent-thoughts-nicholas-wiktorczyk-ceo-co-founder/id1533816271?i=1000519284439

In the newest episode of the Coherent Thoughts podcast, James Glover and special guest, dunnhumby's Kyle Fugere, talk about -commerce, the impact of COVID on consumer habits and the importance of over the past year.

Listen to the conversation here:

Coherent Thoughts: Kyle Fugere, Head of Dunnhumby Labs | Coherent Path In this episode of Coherent Thoughts, James Glover speaks with dunnhumby’s Kyle Fugere about the changing grocery retail landscape. Kyle Fugere is the Global Head of Ventures at dunnhumby as well as the Head of dunnhumby Labs where he focuses on bringing innovative new technologies to retail. This...

By trusting AI rather than relying on past segmentation strategies, Orvis has moved toward unified email sends that allow for better cross-category personalization and increases in all email metrics. See how you can use AI in your next email campaign:

How Retailers Are Moving to Dynamic Email Content | Coherent Path At our NYC Peer Forum, Orvis shared how they moved to dynamic, curated email and Forrester discussed how to hack your email program. Read the full recap!