Fair Folk

If I (Kevin here, hi) were to draw up the most perfectly selfish collaboration, it would have been exactly this. Thanks to & for finding each other, and bringing us along for the ride. I’m excited to introduce Surf Sesh: very refreshing, yet still super citrusy, Pale Ale. I plan on drinking these all weekend at , and for as long as they can last at and this summer.

So… why is this collaboration so perfect for me?

Since migrating to the South Shore I quickly fell in love the Levitate Brand and all of its tentacles. From their authentic surf shop which is the foundation for everything they’ve built, to their clothing line that I regularly wear and my wife sells in her store (.fornow), to the Back Yard music venue that always pulls in our favorite artists (what up ), to their summer camps my kids have enjoyed, to their canned Rexicana Surf Marg that even the most critical margarita aficionados enjoy ()… AND of course the Levitate Music and Arts Festival which is finally upon us. Happy 10 year anniversary .

I honestly don’t know how Dan and Jess of Levitate have done it… they’re the incredible husband and wife team, with 3 young kids, and a pile of incredible brand extensions and experiences they’ve build from scratch. It’s no wonder that JC and Esther of Trillium were drawn to them, as they’re all equally ambitious entrepreneurs, with great taste and no signs of slowing.

Here’s some more BTS from that time we “had to go to Hawaii” for work. If you’re not familiar with or you should be. 🤙

Honored to have an article written about us/Trillium in the design section of the latest issue of Beer Advocate. We’ve been subscribers for years, love flipping through and seeing the artwork that’s appearing on cans and bottles from the best breweries around the world. Check that one off the list. Thank you .