Metter Media

We're excited to officially launch social media management for Lyra, a new luxury residential community arriving Summer 2026 where the Fenway, Back Bay, and South End meet. ✨

Inspired by Boston’s Avenue of the Arts, Lyra brings a bold, theatre-inspired living experience to one of the city’s most dynamic intersections, blending elevated design with a strong connection to the surrounding arts and culture scene.

From strategy to creative to launch content, our team has been hard at work bringing this vision to life.

Follow along as we help introduce one of Boston’s most anticipated new addresses. 📍

“So what exactly do you do?” 👀

At Metter, we take brands from this… to ✨this✨

Since 2013, we’ve been transforming Instagram feeds into intentional, elevated brand experiences — ones that actually reflect your brand’s unique personality and vibe.

Shoutout to our creative team, who puts so much thought and care into developing each client’s aesthetic from the ground up. 🤍

Whether it’s creating a lifestyle people want to be part of, making a community feel like home, or giving a brand a long-overdue glow up — our favorite thing is breathing new life into feeds.

Looking for your IG glow up? Let’s chat. 💫

Sending major 5-year Metterversary love to Senior Account Director Sophie Fish 🧡✈️

From trendspotting on IG + TikTok to capturing content on-site (and the occasional cameo 👀), Sophie brings creativity and scroll-stopping ideas to every account she touches.

She’s done it all — across industries from multifamily & design to mixed-use & insurance, and with properties spanning Dallas, NYC, Toronto… and beyond. A true jetsetter in and out of the office 🌍

Currently off exploring Singapore and Thailand (we’re not jealous at all…), but we couldn’t let this milestone pass without celebrating everything she’s brought to Metter over the past 5 years.

Cheers to Sophie — and to many more viral posts ahead ✨