Crackle PR

Use these fun methods to connect with your coworkers when you !

💬 Outside hobbies/interests Slack channels
🥪 Virtual lunches or coffee chats
🎖️ Make company wide challenges or contests

is all about building relationships...but it takes time. 🕰️

Here's how you can help identify the right media contacts and potentially build relationships:

🔹Use keywords to search for contacts.

🔹Read their articles, not only right before you pitch them.

🔹Notice how many articles they write per week. This helps you understand their bandwidth.

🔹Pay attention to the industry experts and analysts the contact frequently quotes.

Looking for a new to listen to this week? 🙋

We're tuning into Second Act Stories Podcast, a podcast that profiles courageous individuals pursuing more rewarding lives in a second act career, hosted by Crackle PR's Scott Merritt!

One of the latest episodes features Jeff “Skunk” Baxter and his journey from guitarist to missile defense consultant.

Jeff “Skunk” Baxter’s Coda: A Doobie Brother Focuses on Counter Terrorism – Second Act Stories Jeff “Skunk” Baxter’s Coda: A Doobie Brother Focuses on Counter Terrorism Posted by Scott Merritt on July 1, 2022 with 0 Comment Jeff “Skunk” Baxter is a rock and roll legend. He was the founding lead guitarist in Steely Dan, and he was inducted into the Rock and Roll Hall of Fame as a mem...