Chew

The human brain often gets caught up in the excitement of finding a solution to a problem. But in innovation, the key to success is not in the solution itself, but in the problem you're solving for.

A whopping 30,000 new consumer goods products are released every year with a staggering 75% fail rate; however one third of US consumers are willing to try new products that solve a need. How might you stand out and solve for human needs by filling a gap currently faced by consumers?

Focus on the why. By sticking to the problem and approaching it from multiple angles, you can uncover new insights and opportunities that you might have missed if you had focused solely on a solution. This approach can lead to more creative and effective solutions for your consumers and will naturally help you stand out from the competition.

So the next time you're innovating, don't rush to find a solution. Take the time to fully understand the problem you're trying to solve, and explore all of its facets. You just might discover a breakthrough idea that changes everything.