Laidlaw Group

Search behavior is evolving, big time, and so is our approach to SEO.

AI has seamlessly integrated into our daily lives, with a staggering two-thirds of the world's population using it regularly. This widespread adoption is further underscored by the fact that 77% of devices are equipped with AI software or capability, a testament to its significant role in shaping our digital experiences.

About 40% of millennials report using chatbots daily. ChatGPT is the leading AI chatbot, dominating the market with the highest user visits and market share, according to recent data from multiple sources. Its closest competitors in terms of usage are Microsoft Copilot and Google Gemini. Mac users access AI in Google Search, powered by the Gemini family of models.

At Laidlaw Group, we've always championed the creation of intelligent, well-structured, and credible content that delivers answers to end users. It's a strategy that's more relevant than ever in the age of AI.

To learn more about how our approach to SEO is evolving with the rise of artificial intelligence (AI) and machine learning in search engines, visit https://ow.ly/xJ4v50XoBbS or reach out to Cindy Laidlaw at [email protected] or call 617.423.2801.