Venture Lane

If you've been following us for a while, you know we love to talk all things ...

When it comes to investing in a keyword strategy:

->You don’t have to reinvent the wheel. Do a little research, what are your competitors doing? What's their messaging?

->If you’re recording sales calls, use these to discover new keywords or validate current keywords. Pay attention when the reps ask how they heard of you and what they’re looking for. Doesn’t get better than firsthand information directly from a prospect!

How To Put A 10X Multiplier On Lead Generation We joined forces with Eric Keating of Appcues, and Adam Goyette of Help Scout, who opened up their growth marketing playbook to help budget constrained marketers feed the funnel at a higher clip

Let's talk sales qualification...

Build flywheels in one industry at a time. If your pilots or early customers cover multiple industries, choose the one where you can prove out the most convincing ROI.

Move upstream in subsequent industries. As you move into adjacent industries, test your messaging and build proof of ROI with smaller accounts first. Then move onto enterprise accounts in that industry with polished messaging and ROI figures to back your claims.

Optimize industry related content for quality over quantity. Tailor industry content to economic buyer personas at prospective customers to ensure quality.

How To Qualify Leads For A Higher Win Rate: Key Lab Takeaways Venture Lane companies worked directly with top sales leaders in Boston tech to optimize their lead qualification methods for a higher win rate.

If you've recently hired, here's a few quick tips to help new hires become fast contributors...

Empower department heads to build sub cultures. Encourage department heads to add a ‘culture moment’ to onboarding like having everyone on the team deliver a hand written card to a new hire.

Opt for customer journeys over org charts. Rather than give new hires an org chart of your company, give them a customer journey map that includes where in that journey each member of the company gets involved. This will help new hires understand who to go to internally with certain questions.

Schedule a monthly CEO talk for new hires, rather than having the CEO meet with every new hire individually. Encourage the CEO to share vision, mission, and values and tell the company’s origin story.

How To Help New Hires Become Fast Contributors: Key Lab Takeaways Venture Lane companies worked directly with top HR leaders in Boston tech to retool their employee onboarding processes for greater speed to contribution.

The Boston Startup Growth Survey is live! Thrilled to team up with Boston’s top startup organizations to create this resource for our ecosystem.

Results will go out to all participating teams - two quarters of performance metrics from plus top growth strategies ranked by founders. Submit here by Oct 21!
http://bit.ly/take-bsgs

Techstars Boston, MassChallenge Boston, Underscore VC, BostInno, First Republic Bank, Toucan Toco

Boston Startup Growth Survey Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.

Hybrid teams are here to stay. Join us tomorrow as Jenny Dearborn of Klaviyo and Kim Mullaney of Zapier share best practices for preventing 'us versus them' culture as teams move towards a hybrid structure.

All founders welcome.

Thursday, Sept 24th @ 12PM EST
Register here: https://lnkd.in/dpHSExX