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Awesome new write-up by Mihaela Olaru (and just in time for your 2026 planning)!

Holistic Marketing and Affiliate Programs in 2026 - Affiliate Marketing Blog by Geno Prussakov In today's competitive landscape, holistic marketing is a necessity for any company looking to grow its affiliate marketing program and its business as a whole. But what exactly does this concept mean and how does it apply to affiliate marketing? At its core, holistic marketing is about aligning all...

It's always a pleasure to work with the amazing team at NapLab for giveaways like the one they're running now, for SweetNight Sleep. If you're in the market for a new , this is your chance to win one and, if you don't, you can use code NAP25 to save 25% extra. Right in time for , don't you think?
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According to a recent Performance Marketing Association study, grew 49.8% (from $9.1B in 2021 to $13.62B in 2024), outpacing e-commerce growth by 2x. Is your business leveraging the power of affiliates yet? We can help!

Coupons and Discounts in Affiliate Marketing Programs

Coupons and Discounts in Affiliate Marketing Programs - Affiliate Marketing Blog by Geno Prussakov Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate progra...

How to Migrate an Affiliate Program to a New Platform

How to Migrate an Affiliate Program to a New Platform - Affiliate Marketing Blog by Geno Prussakov Everybody knows that affiliate marketing is a constantly evolving industry. Both affiliates and advertisers have needs and goals that change frequently, requiring continuous adaptation and strategic adjustments. Affiliates, who are deeply immersed in the ecosystem, often find it easier to switch bet...