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12/01/2025
YouTube Hype Points: The New Viral Currency for Brands
The era of the “Trending” tab being a closed shop for movie trailers and music videos is over. YouTube has officially democratized virality with the full rollout of Hype, a feature that has fundamentally shifted the power dynamic of the platform. For digital marketers and brand managers, this is not just a new button. It is a new economy.
https://fuelonline.com/social-media/youtube-hype-points-the-new-viral-currency-for-brands/
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