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05/21/2026
Want more insights on digital ticketing, audience engagement, and the future of the performing arts? ðŸŽ
The True Tickets newsletter delivers the latest industry trends, webinars, customer stories, product updates, research, and resources straight to your inbox.
From revealing the shadow audience to improving the patron experience, we’re sharing the strategies arts organizations are using to build stronger audience relationships and drive sustainable revenue growth.
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https://hubs.la/Q04h1Krf0
Who was actually in your building last night?
During our recent Client Spotlight Webinar, Gabe Johnson from Roundabout Theatre Company shared how digital ticket delivery is helping arts organizations gain better visibility into their audiences, including patrons attending through shared tickets.
Understanding who is actually attending creates new opportunities for engagement, retention, and long-term audience growth.
Watch the clip below.
05/18/2026
NYC next week? 👋ðŸŽ
Matt Zarracina and Ken Lesnik will be at The Broadway League’s Spring Road Conference, May 19–21, meeting with arts and cultural leaders about the future of digital ticket delivery.
From seamless patron entry to revealing your shadow audience, we’re helping venues turn every ticket into a stronger audience relationship.
If you’ll be there too, let’s connect while we’re in town.
Book a meeting: https://hubs.la/Q04g-0y50
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