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Face-to-Face Still Wins: Exhibitors Spend More on Trade Shows Than Any Other Channel ✍️

New research from CEIR reinforces what many in the industry already know: trade shows remain the most important channel in the B2B marketing mix.

In her latest analysis, CEIR VP of Research Nancy Drapeau, IPC examines how exhibitors allocate their total marketing budgets across channels, and the findings are striking. Nearly a decade after CEIR last conducted this study, trade shows still command 41% of marketing spend, making them the single largest marketing investment for exhibitors.

The data points to the enduring value of face-to-face engagement and the resilience of exhibitions in an increasingly complex marketing landscape.

Read Nancy's full analysis to learn what the numbers reveal about the role of trade shows in today's B2B marketing strategy ⬇️
https://www.tsnn.com/exhibitors/exhibitor-marketing-budgets-part-ii-where-b2b-exhibitions-sit-in-the-marketing-mix?utm_source=google&utm_medium=social&utm_campaign=TSNNeditorial

World Cup Host Cities Seize the Global Spotlight ⚽️

In part three of our series, TSNN takes a closer look at how Los Angeles, Miami, New York/New Jersey, Seattle and Mexico City plan to leverage the global spotlight of the 2026 FIFA World Cup to attract future conventions, meetings and major events. As the tournament enters its highest-stakes rounds, these cities will host the knockout matches, semifinals and final, moments when worldwide attention is at its peak.

From stadium districts and transit improvements to large-scale public infrastructure projects, each destination is using the World Cup as a platform to showcase its long-term event readiness and global appeal.

👉 Get the full article with TSNN below.
https://www.tsnn.com/venues-destinations/world-cup-host-cities-final-5-these-cities-take-the-global-spotlight-as-the-playing-field-narrows?utm_source=google&utm_medium=social&utm_campaign=TSNNeditorial

World Cup Cities Take the Global Spotlight In part three of our series, TSNN offers a sneak peek into Los Angeles, Miami, New York/New Jersey, Seattle and Mexico City.