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"Brand becomes a big differentiator to grab mindshare amongst your audience."
If done right, investment in your brand can lower CAC while improving ACV and retention.
We hosted Gautam Mehandru, SVP, Revenue Marketing at CrowdStrike, on CMO Diaries to share his thoughts on:
💛 How to effectively run pipeline councils
💛 Leveraging customer marketing to improve NRR
💛 Revenue marketing in general
Gautam is passionate about driving pipeline creation and progression while ensuring marketing owns pipeline expansion as well.
12/09/2021
What do - a candid B2B chat, a photo booth, and a trivia game have in common?!
They're all part of the next episode of Goldcast CMO diaries!
We're super excited to have the amazing Jennifer Johnson,4-time CMO and category designer as our next guest ✨
Register NOW to get actionable insights on B2B marketing 👇
https://bit.ly/338NJDD
11/24/2021
Success metrics at your fingertips ✨
"We can monitor the commercial impact of the event by looking at total attendees, new contacts acquired, quality of leads, the number of meetings booked, MRR closed, etc.” 📈
With data like this at his fingertips, Dino was able to link revenue directly to his events and secure the attribution he and his team deserve 👨💻 = 💰
Quick read on how Falcon.io increased their Attendee Engagement Score and did justice to their 2E philosophy with Goldcast 👇
https://bit.ly/3xj7YJL
www.goldcast.io Want to increase your attendee engagement score at virtual events? Here’s how one leading event marketer makes attendees feel their time at the event is time well-spent.
Click here to claim your Sponsored Listing.
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