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𝐇𝐚𝐩𝐩𝐲 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐫𝐞 𝐤𝐞𝐲 𝐭𝐨 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.👍

And even in today’s digital world, “word-of-mouth” recommendations are as powerful as ever.

Here are a few ways testimonials can improve your SEO and help you convert new customers:

• 𝐁𝐮𝐢𝐥𝐝 𝐭𝐫𝐮𝐬𝐭 𝐟𝐚𝐬𝐭. As a consumer, it’s reassuring to hear about a product from someone who’s tried it already—especially if this person is someone you can relate to, who’s facing the same struggles.

• 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐩𝐫𝐨𝐨𝐟. Social proof is unbiased evidence that backs up your claims but doesn’t come from your company. For example, “This product solved X problem for me. I find it’s better than the rest because…” is more convincing than, “Our product solves X problem.”

• 𝐒𝐡𝐨𝐰 𝐲𝐨𝐮’𝐫𝐞 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐭. Are you more likely to trust someone who tells you they’re an expert, or a professional your friends all rave about? Testimonials that highlight your credentials will show you’re a reliable expert without boring your visitors.

• 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞. Some website visitors will be ready to buy but many will still be deciding if you’re right for them. A strategically-placed testimonial can give fence-sitters the nudge they need to become customers. It can also help prevent returns to your online store.

• 𝐁𝐨𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐒𝐄𝐎. Got good reviews on Facebook, Amazon or Google? These will help boost your SEO so more customers find you online. Just remember to link to your website in your profile!

What’s the best feedback you’ve ever had from a client/customer?

I’d love to hear about your successes! Share your story in the comments. 👇

𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 is an 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐞𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 and the perfect place to 𝐬𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 and 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐨𝐟 𝐛𝐫𝐚𝐧𝐝 𝐞𝐧𝐭𝐡𝐮𝐬𝐢𝐚𝐬𝐭𝐬.

While some may not see social media as the most personal platform for building relationships with customers, if it’s done the right way, you can make 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞.

Providing a 𝐠𝐫𝐞𝐚𝐭 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 on social media can 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐛𝐫𝐚𝐧𝐝 𝐥𝐨𝐲𝐚𝐥𝐭𝐲.

While a lot of sales do come from social media, your customers primarily come there to have fun and socialize so it is vital to 𝐭𝐚𝐢𝐥𝐨𝐫 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞𝐬𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 to 𝐦𝐞𝐞𝐭 𝐭𝐡𝐞𝐢𝐫 𝐧𝐞𝐞𝐝𝐬 and 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬.

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐬𝐦𝐚𝐫𝐭 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞:

• Interact in Chats
• Retweet on Twitter
• Create Polls/ Surveys
• Engage in Facebook groups with a similar target audience
• Always reply to comments on your Facebook business page or Instagram

Try these tips and make meaningful connections on your social platforms today! 👍

𝐀 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬 𝐢𝐬 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐲𝐨𝐮 𝐦𝐨𝐧𝐞𝐲. 💻

How do you know if your site is converting?

You need to know what makes your business unique.

Every business has unique selling points—the things that make them stand out from their competitors.

It's important that you give your visitor a reason to stick around with you, so make sure it's easy for them to find what they're looking for.

Examples of unique selling points are:

• High quality, because you only use the best materials
• 24/7 customer support
• Not satisfied? Money-back guarantee.

Make sure your website does this by picking out the most important points about your business and showcasing them prominently on the page—don't just throw them into random spots!

You want people to walk away with a clear understanding of why they should choose your company over all other options. 👍