Mainstay

At , the shift did not happen all at once. They did not stop using paper invitations or broadcast emails overnight. But they started experimenting with "Reggie" for event invitations, and the response changed how they thought about .

One of the earliest examples was simple: a text inviting students on campus to pick up a bag in the student center and go trick-or-treating across different offices. They ran out of candy in about an hour and a half.

That moment revealed something important. Students were not just seeing the message. They were acting on it right away.

From there, and her team began rethinking how they invited students to opportunities, from campus events to open houses and information sessions. When Ocean launched credited ESL classes on a tight timeline, they pulled a list of students they knew were interested and sent only a text message 17 days before the info session. Nearly 50 people showed up, and more than 25% registered on the spot.

The same pattern showed up again at open house. Using Reggie, the college received 100 RSVPs in the first 12 hours. But just as important were the students who replied that they could not make it and asked for another time. Instead of losing those students the way they might have with a postcard or static email, the college had a chance to keep the conversation going and help them schedule a visit that worked.

That is the story: not just more efficient invitations, but a more responsive way to turn student interest into action.

listening = design. SAB feedback → better outreach. AVPs Katie Condon (Enrollment Affairs) and Dr. Patrice Moorer (Academic Affairs) @ University of West Florida