Impact.VOTE

I dusted off our 2019 Psychology Today article reflecting on the power of a smile and how it makes us feel.

“So Kamala, with her bright, crinkly-eyed smile, is also helping reduce stress as she radiates positivity to potential voters. Her smile entices voters because who doesn’t want more of this in their lives, right? This is not unlike Ronald Reagan, whose sunny demeanor and smiling eyes long ago wooed many across the partisan divide.

But you may be asking, don’t all candidates smile?….

….Genuine smiles forge familiarity, reduce uncertainty and generate trust. They result in meaningful connection—and this can happen across the air waves as well as in person.

So by these accounts, both Kamala Harris and Ronald Reagan's smiles were genuine. But here’s the thing, we really don’t need scientists to tell us this because as human beings we instinctively knew this by how they made us feel.”

Sanjiv Chopra The Two Most Important Days

Kamala Harris' Smile Relatability is key to personal and political success. Learn what kind of smile will woo others.

A meeting voter wave is soon to hit Georgia.

Add your voice. Register. Vote.

76K new Georgia voters registered before US Senate runoffs The number of registered voters in Georgia jumped by 76,000 since before the presidential election, bringing in first-time voters who could influence the outcome of the state's U.S. Senate runoffs Jan. 5.

Calling all Georgians...

This is for you!

Georgia Runoff PSA This is "Georgia Runoff PSA" by Bill Parker on Vimeo, the home for high quality videos and the people who love them.

The power is in your hands...

Young people are voting in record numbers in this election. In North Carolina, they could tip the balance North Carolina politics have traditionally been dominated by old white men but that is changing, reports Richard Hall in Raleigh.