Feel Good Retail

we all cope with pressure a little differently 🫠

The future of indie retail can feel like it's in an anxious attached relationship with these ding dang apps and that ....doesn't feel amazing.

That's why I was so excited when my friend (and amazing producer of our podcast, Retail For The Rest Of Us), Amelia, invited me on Off The Grid to dive into the current state of social media marketing for product based businesses.

Tune in to hear us discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into—

✨Whether or not social media currently provides meaningful traffic
✨Where social media for retail can actually shine (and where it definitely doesn’t)
✨My favorite non-social media marketing methods
✨How knowing your numbers can help you prioritize

I hope you enjoy this chat and HIGHLY recommend subscribing and binging all the other episodes Amelia has released - especially if you're feeling like you and social might need to consciously uncouple.

It's always national small business day around here. Why? Because the work you do really does matter. Love ya!

I've been thinking about quitting my business...

And I know I'm not alone.

It is a hard time to be a human being, let alone a small business owner, so it's only natural that you'd daydream about letting it all go.

In our moments of weakness, maybe you've searched Google for marketing jobs or "how to sell a business" only to remember with a shudder that the worst day working for yourself is better than the best working for someone else. It's cliche for a reason.

I want to propose something else, a compromise if you will.

Instead of saying f**k it and throwing in the towel, let's quit what doesn't work for us - the habits, the "necessary evils", the tools, the pace, the beliefs, the things everyone does but just don't work for us.

Indie retail is unlike any other business - sure, there are best practices, but each shop has it's own energy and perspective, which means you can make your approach to business unique, too.

If it works, work it... and if it doesn't 👋

If there is one thing you could quit in your business TODAY, what would it be?