Sara Barentine

Likes or Followers, which is better to have? What’s the difference between them?

You may have heard people say that they are the same and in reality, they are not. Understanding the difference between them can affect your Facebook marketing.

page likes are when someone likes your page, simple right. They support your page and want to see more content from you.

page followers are for people who will receive page updates in their feed organically. This is key!

When people like your page there are automatically made followers. If at any point someone wants to receive less information about your page they can unfollow the page, but still like it and they will stop receiving any updates on their news feed.

Not ideal if you are a business.

So if every person that likes is marked as following, what about visa versa. Well, you can follow a page and not like the page.

But which one matters most?

Page followers matter the most in the long run because these are the people who want to see your posts and updates organically in their feed.

If you are looking at your page and you have more page likes than followers, people who have liked your page are choosing to not follow your content. Your page content may not be connecting with your page audience. This means you might have targeted the wrong audience and need to make some adjustments.

These adjustments can improve your marketing efforts and get your content in front of your ideal audience so that eventually, those followers turn into customers.

Book a call with us today to get help with creating your next Facebook or Instagram likes campaign so that you are finding your best target audience.