EETech

Your website is doing more damage than you think.

Engineers land on your site and decide in under 30 seconds whether to go deeper or leave.

Most sites fail that test. Not because of bad design, but because they were never built for how engineers actually research and buy.

We just released a free ebook built on research data from 1,000+ engineers.

Five chapters. Five capability gaps. Audits and worksheets at the end of each one so you leave with a prioritized action plan, not just a reading experience.

https://www.eetech.com/e-books/the-future-ready-electronics-website?utm_source=linkedin&utm_medium=social&utm_campaign=future-ready-ebook

We tested the subject line. We tested the button color. We tested the send time.

Nobody tested whether the strategy was right.

"Always be testing" is excellent advice for ex*****on. It's a terrible substitute for strategic decision-making.

Here's where the line is: https://www.eetech.com/blog/the-problem-with-always-be-testing-culture

Most electronics manufacturers know exactly what their website costs them to run. Almost none of them know what it's costing them in lost business.

There's the invoice: hosting, dev retainers, plugin licenses. Then there's the real number: the engineers who landed on your product pages, didn't find what they needed, and specified a competitor instead.

That second cost doesn't show up anywhere in your budget. It shows up in market share you're no longer winning.

Our new article breaks down how to actually calculate both — and why the math usually makes the platform conversation pretty obvious.

https://www.eetech.com/blog/what-your-electronics-website-actually-costs-you-every-month-it-is-not-what-you-think