Omni Advertising

We’re excited to share our May edition of Omni Advertising Direct, our email newsletter focused on digital strategy and creative for modern automotive retail.

This month’s edition includes:
📺 CTV Reach vs Real Incremental Impact
💰 Strategic Pricing in Today’s Used Car Market
🎨 Why More Ads ≠ Better Creative
📊 3rd Party Listing Competition

Read the full newsletter here: https://tinyurl.com/2k6ztbmd

Third-Party listing sites still matter for dealerships, but their role has changed. We break down how these platforms fit into today’s shopping journey and where performance is actually won.

Key Takeaways Include:
🚗 Buyers move fluidly between platforms, devices, and intent levels
🔍 Google is now the most important third-party listing platform
💰 Most active shoppers spend the majority of their time in the consideration phase
📊 Visibility alone isn’t performance

Check out our latest blog post for more information: https://tinyurl.com/yfdrxdcy

Connected TV (CTV) continues to grow, with 88% of U.S. households owning at least one device and over half of adults watching daily. This creates an opportunity for dealers to reach and engage their audiences more effectively, and understanding the customer journey is critical.

When it comes to buying a vehicle:
🔁 Purchase Cycle: 3-5 years
📅 Consideration Window: About 90 days

The consideration window is when buyers are actively researching and preparing to make a decision.

At Omni Advertising, our CTV targeting strategies are designed to deliver the right message at the right time to the right audience.

Check out our latest blog post for more information: https://tinyurl.com/4u44nj24

Paid search still captures some of the highest-intent shoppers in the market. The problem isn't the channel; it's how most dealers structure, target, and measure it.

Patterns we notice:
💰 Budgets spread evenly across inventory
🔍 Keywords built once and left untouched
📱 Optimization focused on clicks instead of outcomes
🧩 No connection between inventory, margin, and media

Discover our approach to paid search: https://tinyurl.com/4r43atv4