The Franchise Insiders

🇨🇦 Jay and Carolina Orosa just signed on as HB Protein Smoothies franchisees — 3 units in British Columbia.

They didn’t just recommend this brand to clients.

They bought it themselves.

That’s the TFI difference. Every consultant on our team is a franchise owner. Jay and Carolina walked the walk — evaluated the numbers, believed in the concept, and wrote the check.

35g protein. 250 calories. Tastes like ice cream. No kitchen. No hoods. Battle-tested since 2013. And early franchisee pricing that won’t last much longer.

Proud to have them in the HB family. 🥤

Congratulations Jay and Carolina. Welcome to ownership. 🎉

WalkTheWalk

Most people wait for the wave.

Matt built the boat.

3 HB Protein Smoothies units. Signed, locked in, territory claimed before the rest of the market caught on.

The numbers tell one story:
→ $569,681 corporate gross sales per store (Item 19, 2024)
→ 31.2% EBITDA
→ 5% royalty — locked in
→ 900 sq ft. No hoods. No vents. Just blenders and a category on fire.

But the numbers aren’t why Matt signed.

Protein isn’t a trend — it’s the tide. Every aisle, every menu, every gym bag. The world rebuilt itself around it while most people weren’t paying attention.

Matt was paying attention.

Congrats, Matt. The future tastes pretty good.

Huge congrats to our client Travis on his investment in Puddle Pool Services! 🎉

This is a concept we love!

— Weekly recurring revenue
— Low overhead
— Home-based
— Built to scale

No storefront, no warehouse, just a proven subscription model with an in-house call center and marketing team behind you.

Travis is stepping into a business designed to grow from day one.

And a big shoutout and congratulations to our consultant Kathryn Allen for guiding Travis through the process.

Kathryn spent 13 years helping scale a home care franchise from 30 locations to 250+ and owns Soccer Stars Contra Costa, where she generated the #1 systemwide revenue out of 88 owners. She doesn’t just talk franchising — she lives it.

Franchise Owners Helping Future Franchise Owners. 🤝