BPD

Continuing on with our 2030 hot takes, one of our BPDerrrs predicts there will be a HUGE shift in mass media targeting. What are your thoughts?

Meet Rey Futch, VP, Principal at BPD. Beyond being a proud native Floridian (and devoted mom to two kids and Ziggy the multipoo), Rey brings a calm, compassionate, and fun presence to everything she does.

A self-proclaimed foodie who loves travel, beach days in St. Pete, and fishing for tarpon back in Boca Grande, Rey’s creativity shows up both in the kitchen and in her work.

Drawn to BPD by the people—and the chance to make a real difference—she’s at her best building meaningful relationships with clients and teammates, solving tough problems together, and celebrating the wins.
Get to know her in our latest bpd+ME spotlight.