Core Agenda Inc.

https://coreagenda.com/insights/pragmatic-ai/

Artificial Intelligence (AI) will likely be transformative over time. But it is still in its early stages. Leaders must consider several core issues, particularly if they are prepared to launch projects integrating early-market AI technologies. A briefing of considerations for decision-makers to maximize AI's promise and avoid repeating mistakes from the past.bb

Pragmatic AI: Considerations for Leaders Briefing on core considerations for AI acquisition decision-making. A primer for leaders on maximizing AI investments while mitigating risks.

AI for your business? Opportunities but proceed cautiously.

Artificial Intelligence is complex & expensive to implement, with difficult to quantify ROI. A look beyond the market hype for small and midsize businesses.

https://bit.ly/2QdByP8

Is Your Website Development Project Being Led by Design - or Led by Content?

Website Design - Search the Internet and you'll find countless articles on what to do right and what people frequently do wrong. Avoiding clutter, poor site navigation, slow website loading, not being mobile friendly - the list can go on-and-on. It is easy to get overwhelmed as a business or practice owner. So when many build or rework their websites, design is inevitably at top of mind.

The problem is that content for your website is frequently an issue addressed as a last minute necessity. "We have this great looking, well-designed page - now what should be put on it?" It's hard to find time in busy schedules to engage with your web developer to help them fill your pages - and in the dearth of your input, they'll inevitably fill the gaps from their limited perspective on what your business or practice is all about.

In reality, your website's content is as important - if not more - than design. Content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. If you don't allocate adequate time and resources to get content created that supports your goals, then your website will fail to have the impact that it should have for your business or practice.

The key takeaway? When you are focused on your next website project, make sure that you have a plan for content development that will truly reflect your uniqueness and goals - and which will win attention and build trust in your competitive market.