34th Degree Wine Merchant

The season for lake days, long weekends, al fresco dining, and more has arrived! Memorial Day Weekend always brings a bustling energy to Blue Ridge, and we are ready for it.

Our tasting this week will take place on Friday and Saturday, as we have a private event taking place in the shop this evening. This tasting screams summer vibes, with wines you will want to have on hand all season long.

Spanish Txakoli will kick us off, a tasty wine with mouthwatering zip and the slightest touch of fizz, sure to be one of your “it” wines of summer. Rosé of Pinot Noir is truly adult Lemonade in a bottle, and you’re going to want sip this one on the hot days that lie ahead. Nothing goes better with al fresco dining than chillable red wine, and we’ve got one from Tuscany in a 1L bottle, because more is definitely better with this wine. When the grill comes out it’s time for a juicy French Malbec, and we have an all-new selection that delivers the perfect balance of depth and freshness.

Make your plans to join us for the Memorial Day Weekend flight!

* Sand Boy Txakoli 2024 - Getariako Txakolina, Spain
* Day Wines ‘Lemonade’ Rosé of Pinot Noir 2025 - Willamette Valley, Oregon
* Viticoltori Senesi Aretini ‘Gatto Grosso’ Vino Rosso 1L 2023 - Tuscany, Italy
* Mas des Étoiles Cahors ‘Petite Étoile’ 2025 - Southwest, France

Friday, May 22nd &
Saturday, May 23rd
Seatings at 4pm, 5pm, and 6pm

$30/per person
$20 for wine club members

Email [email protected] or call 706.946.3434 for availability and booking.

Cheers to 4 years!

This Thursday and Saturday the spotlight is on 34th°, and we are beyond thrilled to be celebrating another milestone of bringing people together through wine and community. After much deliberation I’ve assembled a flight of wines that I’m so excited to share, that truly represent what we strive to deliver. Each selection is making its tasting debut, and most are all-new selections to the shop from recent discoveries. 

I hope you will make your plans to join us for this celebratory flight: 
 
- Rotating welcome bubbles throughout the weekend
- Anne Pichon ‘Sauvage’ Viognier, Vin de Pays du Vaucluse 2024 - Rhône Valley, France
- Brij Rosé Printemps 2025 - San Luis Obispo Coast, California
- STiRM El Gabilan Cabernet Pfeffer 2023 - Cienega Valley, California
- Silvio Grasso Barolo 2022 - Piedmont, Italy

Thursday, May 14th &
Saturday, May 16th
Seatings at 4pm, 5pm, and 6pm

$34/per person
$25 for wine club members

Email [email protected] or call 706.946.3434 for availability and booking.

We love creating traditions, and featuring our first all-rosé flight of the year on Mother’s Day weekend has become one of ours. This weekend conveniently falls at just the right time when many of the new vintage rosé wines are hitting the shelves, and gives us the perfect opportunity to showcase some of our fresh arrivals. 

Beautiful rosé wines are made all over the world, though it’s hard to argue that the French do it best, and more precisely the region of Provence, where rosé wines represent about 90% of the total production. So we’re kicking off rosé season with an all-French flight, three of which are from Provence. Each selection is fresh, crisp, dry, and ideal for Spring and Summer sipping. 

Join us this week for this flight of beautiful French rosé wine!

* La Vidaubanaise Côtes de Provence “Le Provencal 2025 - Provence, France
* Chateau de Calavon Roquerousse Rosé 2025 - Provence, France
* Triennes Rosé 2025 - Provence, France
* Henri Bourgeois Pinot Noir ‘Pure’ Rosé 2025 - Loire Valley, France

Thursday, May 7th &
Saturday, May 9th
Seatings at 4pm, 5pm, and 6pm

$25/per person
$20 for wine club members

Email [email protected] or call 706.946.3434 for availability and booking.