Haas Design & Strategy

Hey Small Business & Solopreneur friends! Quick note to help you out....

If you use email marketing in your business-- like maintain an email list that you communicate with you using a tool like Mailchimp, Flodesk, Squarespace Campaigns, ConvertKit, Active Campaign, etc., then you've likely gotten some emails over the past week or two letting you know of some changes taking effect on February 1, 2024.

Essentially, Google and Yahoo are requiring additional security and verification to allow you to continue emailing people with Gmail and Yahoo email addresses. There are a few moving parts, but the one proving to be the most bumpy for implementing as small businesses and solopreneurs are changes to the DNS records.

The changes/updates required for most email senders under these new rules are relatively simple to implement, but they do require you to get under the figurative hood of your website/domain which can be a really overwhelming and confusing task for many of business owners.

So if you're feeling overwhelmed or confused, I am offering Mini Sessions over the next several days where you and I will hop on Zoom and make the necessary updates/changes together.

I will also share more with you about what the larger changes mean, along with some best practices for ensuring you can continue using your email list and making sure people are seeing your messages.

All the details and the scheduling link are on my website here: https://haasdesignstrategy.com/2024email

I've made this post public so you can share it with your friends who are small business owners and solopreneurs or tag them in the comments so they aren't struggling with this on their own.