Venveo

Are you building connections—or just selling products?

In the latest episode of the Smarter Building Materials Marketing podcast, Zach Williams chats with Alex Cadieux, Director of B2B Marketing at Techo-Bloc, about the underestimated power of being a connector in the industry.

Alex shares: “It’s not just the value we provide on stage—it’s the conversations happening between the meetings. That’s where people brainstorm, strategize, and grow together. Being the hub of everything great is what sets you apart.”

They dive into how fostering collaboration and creating a space where ideas flow helps manufacturers, dealers, and distributors grow the pie for everyone, not just compete for slices.

Listen in to discover how building networks and a community can transform your business—and why being a connector makes your value unmatched.

And if you’re ready to grow your own connections, join us in Nashville on December 3-4 at the Building Products Customer Workshop. Walk away with actionable strategies, stronger partnerships, and tools to thrive in 2025. Registration closes this Friday, November 22! Click the link in our comments to register now before it's too late!

2020 Contractors were forced to shift the way they source materials... and every year since has seen similar levels of brand and supplier changes. This consistent movement has caused a shakeup in brand loyalty. In the latest Smarter Building Materials Marketing podcast, special guest Dave King from the Home Improvement Research Institute (HIRI) shares key insights on how contractors, once a loyal group, are now exploring new brands—and what you can do to win that loyalty back in 2025.

Want to learn more about building loyalty and driving growth in the year ahead? Join us at the Building Products Customer Workshop on December 3-4 for exclusive insights from industry experts.

Time is running out and seats are filling up fast! Click this link to secure your spot now: venveo.com/2025