The Monster Marketer

The Monster Marketer

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04/08/2026

Saw a local cleaning business post this flyer in a Bismarck group the other day… and the comments went wild.

Half the people loved it.
Half the people were upset it might be AI.

But here’s what everyone is missing…

👉 The ad worked.

It grabbed attention.
It got people talking.
And it’s probably bringing him new business.

That’s the whole point of marketing.

Now look… I get both sides.

If you’re a graphic designer, yeah… tools like AI can feel like they’re undercutting your work.

But if you’re a small business owner trying to fill your schedule…

You don’t always have hundreds or thousands to spend on custom design.

You need something that works. Fast.

Here’s the reality:

AI isn’t replacing great marketers or great designers.

👉 It’s replacing average ones.

The people who win are the ones who know how to:

Use tools (AI, Canva, whatever)
Combine it with real strategy
And actually drive results

Now… I will say this…

There’s a right way and a wrong way to use AI in marketing.

If you’re using it for a service business like cleaning, roofing, etc… totally fine.

But if you’re a restaurant using AI-generated food images that don’t actually match what you serve…

👉 That’s where it gets risky.

At that point, you’re not just marketing…

You’re setting expectations.

And if the real thing doesn’t match… you lose trust.

In those cases, real photos will outperform AI every single time.

At the end of the day:

Customers don’t care how the ad was made.

👉 They care if the service (or product) is actually good.

Curious where you land on this…

Is using AI in marketing smart…

Or does it cross the line?

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