Candy Industry

See's Candies is kicking off its annual celebration of the brand's Lollypops, Lollypalooza, which showcases and celebrates its full lineup of year-round and seasonal Lollypop flavors. See's will again culminate Lollypalooza with the debut of a brand-new Lollypop flavor arriving on National Lollypop Day, July 20.

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🎧 LISTEN: We sat down with Dana Rodio, director of marketing and brand strategy, Nassau Candy, to chat about trends. The brand's Licorice Pastels, which launched at Sweets & Snacks Expo recently, is an elevated version of a classic, designed to appeal to nostalgic consumers while offering a premium product experience, Rodio says.

Podcast: Nassau Candy unwraps licorice trends Softer varieties of the candy are seeing increased sales, and new flavors borrowed from gummies are expanding the market.