Hopson Rae

A new era for is dropping soon! 🩷 We are leaning heavily into modern fonts and shapes, while simplifying their current icon to offer more use and visisbility.

While the new visual direction feels clean and modern, it still radiates the comfort, connection, and relatability the brand is all about.

Can't wait to share more soon! 🌸

Intentional. Seamless. Aligned.

For Sync’d Strategies, our goal was to create a brand design that felt professional but never sterile...balancing feminine energy with confident authority. It had to move with purpose.

We built an identity that reflects their mission: mapping the customer journey from the inside out. From aligning internal teams to elevating external touchpoints, every detail is designed to move clients through a seamless, connected experience.

Even the design mark was crafted with intention, placing emphasis on the quotation in “Sync’d” to create a synchronized visual. A mark that mirrors how customer experience must function: internal and external elements moving together, perfectly in sync.

The result? A brand story that feels refined yet approachable, bold yet effortless.

Naming / Visual Brand Identity / Squarespace Design

Some people sigh and say, “It’s not that deep.”
But in reality, it is.

When your on-brand brain never turns off…

On a quick trip to Napa, we visited four wineries. From intimate to polished and process-heavy, garden-first to gift-shop central, each one told its own story before a single sip.

The truth is, a lot of times we’re buying a commodity...a product or service that’s almost the same. But the experience? That’s what sets brands apart.

At , the tasting room was dark, polished, and quiet. Step outside and it was a completely different world...lush gardens, peaceful walkways, flowers everywhere.

Our guide told us the owner loves gardens so much he tore up a parking lot to make room for more. The shop? Almost no Caymus merch. He just doesn’t see value in it.

That’s branding.
Your brand isn’t just your logo or your product.

It is how your emails sound.

It is how you weave your values into every detail.

It is how you communicate, with words AND visuals.

It is what people say about you when you're not in the room.

It is that "this made me think of you" feeling that you leave behind.

It’s the tasting room and the garden.

When a brand experience is that good, you don’t have to think about why it works. Your subconscious is already connecting the dots. You just feel it.

So here is our friendly PSA of being on-brand, instead of boring and bland:

If it’s part of your business, it’s part of your brand.

This is marketing. This is branding! 👏🏽

It's the little things that make us smile ✨🥂