Shift Digital

After years of leadership, hard work, and making a lasting impact at Shift Digital, we celebrated Brad Frohn as he begins his well-earned retirement.

The evening was filled with great memories, laughter, and plenty of stories (and roasts!) from the people who have had the privilege of working alongside him over the years. Congratulations! 🎉

Four quarters. Four different markets. One year that rewrote the rules for automotive retailers.

Here's what 2025 looked like — and what it means for 2026. 👉 Swipe through.

📥 Get the full Trend Report + Lead Gate Analysis: https://tinyurl.com/brh7f4hc

The automotive market shifted four times in 2025. Tariff anxiety. EV incentive deadlines. A Q4 reset. And heading into 2026, the softening continues.

You can't predict the market. But, you can control how prepared you are for it.

Shift Digital helps national brands and their retailer networks measure, manage, and activate performance — so when the market moves, you're already ahead of it.

📥 See what 2025's data reveals about the road ahead: https://tinyurl.com/brh7f4hc

We’re excited to welcome our 2026 interns to Shift Digital! From day one, they’ll be jumping in, learning, creating, and becoming part of the team. We can’t wait to see all they accomplish this summer. Welcome to Shift! 👏