Next Generation Fundraising

Is your pledge drive response declining? Our experience in fall 2019 suggests that potential are searching Google to find their local station’s website so they can donate.

You may be leaving money on the table by not investing in paid search to capture the demand your on-air campaigns are generating. Read more in our latest Article/White Paper.

Corporation for Public Broadcasting

Paid Search and On-Air Drives: It’s 2020 After All... - Next Generation Fundraising Executive Summary: Pledge and Google Search Pledge drive response seems to be declining Pledge drives function as a form of on-air advertising for the station. Since donors cannot give directly through the radio, they have to call or donate online to give. Our experience in fall 2019 suggests that p...