Pattern

🌟💄Webby Nominee Highlight — VOTE BELOW💄🌟
Our yearlong collaboration with beloved San Francisco beauty brand Benefit Cosmetics was an adventure in pushing the boundaries of ecommerce design.

With the goal of crafting exuberant ecommerce experience designed to ignite joy, our team collaborated closely with Benefit to create an immersive, playful and user-friendly experience that captures the uplifting spirit of the brand.

As part of a newly refreshed brand identity, we designed a shopping destination that expresses the brands personality and one of a kind approach to beauty & skincare products through visually rich interactivity balanced with carefully crafted UX that merges best practices with one of a kind moments, driving significant improvements in overall results.

From seamless, visually-driven navigation to vibrant UX wrapped around rich content, this redesign is all about empowering beauty enthusiasts everywhere.

Please help us celebrate this incredible achievement by casting your vote in the People's Voice awards today.

VOTE HERE: https://vote.webbyawards.com/PublicVoting #/2025/websites-and-mobile-sites/mobile-features-design/best-mobile-user-experience

Explore the case study: https://www.thisispattern.com/project/benefit-cosmetics

Your favorite cold-pressed organic juice recently got a glow up ✨

We've been working with our friends at Suja bringing their new brand identity to life through a completely redesigned and rebuilt omnichannel experience. Whether you're browsing, buying, subscribing, or searching for Suja products in stores across the USA, our teams worked day and night to make sure the new site represents the best of everything Suja has to offer.

The result is a unified, elevated user experience that reflects the essence of the brand while supporting Suja’s broader business objectives across multiple channels and brand platforms.

Drink up: https://www.thisispattern.com/project/suja