Catalyst Experiential

💡Service biz’s & Thought leaders need all 4 of these key P content categories.

👉🏼 PILLAR is your expertise trunk... it’s substantive writing or video series establishing your authority & approach. Core content about your core topic. (Original frameworks also go in here)

👉🏼 PROMOTIONAL is highlighting a specific deal or offer

👉🏼 POSITIONING & Priming content is your regular social media content... sharing your ideas, values, stories, & tasters of your core content. Your podcast, blog, & YouTube videos mainly fall under here. Your placing yourself where you want to be via your content.

👉🏼 PARTICIPATORY content is not passive or consumptive... it’s Experiential. It’s actually sinking your teeth in & benefiting directly from the material. This is key for higher priced services & transformational programs. A signature workshop is prime example of this. (Masterclasses & challenges fall in here only if they really do engage people IN an experience vs talk at them.)
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Which one are you wanting to focus on developing more or refining?
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For me I’m still establishing some pillar content around my methodology & my content models like this.
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Brand photo shoot at HQ for this amazing woman & powerhouse
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