Encompassed Co

Throwback to working with one of Portland Seminary's Doctor of Ministry programs - traveling to Hong Kong and England!

What an adventure it was to experience so many beautiful places with a great group of people, all gathered around a similar passion.

This business has involved a fair amount of travel - but this project was by far a favorite in terms of being on location.

The biggest misconception about brand strategy is that it’s a marketing exercise.

It’s not.

It’s leadership work.

Because every decision your business makes flows from the same place:

Who you are.
What you believe.
Where you’re going.
Who your audience is.
What emotional triggers they need to connect/purchase.

Once those things are defined, the messaging, visuals, and marketing have something real to express.

Without that foundation, even great marketing struggles to create lasting momentum.

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