Production Clicks

One of the most important—if not the most important—part of an agency/client relationship is communication. Especially early communication, when establishing expectations from the very beginning. It’s important for an agency to listen to their clients and learn about their needs and how they define success....

Production Clicks 'List of Expectations' Shared with New Clients - Production Clicks One of the most important—if not the most important—part of an agency/client relationship is communication. Especially early communication, when establishing expectations from the very beginning. It’s important for an agency to listen to their clients and learn about their needs and how they d...

WhatConverts recently—as of 2022—rolled out a new interface for users that includes the Dashboard, Leads, Reports, and Tracking view. Here’s all the information you need to get the most out of your new WhatConverts tracking software. I have a feeling this new rollout was designed to offer some CRM (Customer Relationship Management) functionality with its robust reporting features, but for the sake of brevity, I’m going to be covering the main takeaways for managing your Google Ads leads from the new interface....

Getting the Most from Your WhatConverts Lead Tracking Software - Production Clicks WhatConverts recently—as of 2022—rolled out a new interface for users that includes the Dashboard, Leads, Reports, and Tracking view. Here’s all the information you need to get the most out of your new WhatConverts tracking software. I have a feeling this new rollout was designed to offer some...

Is Google Ads right for your particular business and industry? For some businesses, Google’s advertising platform— Google Ads—is 100% of their marketing strategy. For others, they don’t use it at all and for most, it represents a spoke in the wheel of their overall marketing strategy. So where should it land in your marketing plan?...

Is Google Ads Right for your Business? - Production Clicks Is Google Ads right for your particular business and industry? For some businesses, Google’s advertising platform— Google Ads—is 100% of their marketing strategy. For others, they don’t use it at all and for most, it represents a spoke in the wheel of their overall marketing strategy. So whe...

Keywords are at the very heart of any search campaign, so much so that it wasn’t all that long ago when Google’s advertising platform was universally referred to as AdWords. Words have meaning and Google cracked the code early on, when it came to matching people who used keywords to search for things with businesses and organizations eager to place their ads when those terms were searched. The purpose of this post is to drill down further than just a casual discussion about keywords—and which ones may be good or which ones aren’t good....

Google Ads Keyword Issues and What to do About Them - Production Clicks How to address Google Keyword issues that are underperforming and running into issues.