MindStream Creative

Patients are shopping for a guide, not just a provider. Five ways to earn loyalty:
https://www.mindstreamcreative.com/how-to-build-stronger-patient-provider-relationships/

Most marketing problems are not content problems. They are strategy problems.

More posts will not fix a message that is not landing. More graphics will not attract the right clients. More activity is not the same as momentum.

After 16 years and 25+ years in medical marketing, that is still the most common thing we see, and the most fixable.

If your marketing feels busy but not productive, let's talk. https://www.mindstreamcreative.com/

Every business that invests in marketing wants to know if a click actually led to a new patient or customer. To answer that, you only need two things:

Phone Call Tracking: Set up a dedicated phone number (about $20-$40 per month) that marks calls longer than 60 seconds as conversions.

Form Tracking: Create a "Thank You" page that triggers a conversion event in Google Analytics. Setting this up only takes about 30 minutes.

Without these tools, you can only track clicks, which is only part of the story. Invest in tracking to see the entire path from search to appointment.

Medical Providers: Do a Google search for your name and credentials (e.g., Michael Smith, MD). What comes up?

Every doctor should have a strong online presence because 94% of patients use online reviews to research providers. Less than half of medical providers surveyed have started developing their personal brand online. Similarly, 60% of doctors recognize that having a personal brand positively impacts their careers.

If your ideal customer is between 47 and 58 years old, you’ll want to adjust your marketing approach.

Don’t forget about the “Latchkey Generation.” They’re at the height of their careers and care about security and work-life balance.

Here are a few quick tips:
• Lean into nostalgia. People in this group enjoy things that remind them of their youth, so keep this in mind when designing your marketing and crafting your message.
• Use both digital and print channels to reach, educate, and inform them.
• Focus your message on peace of mind and saving time. As they get closer to retirement, they want to feel secure about the future and know their time matters.