The Conservation Alliance

Meet MJ Carroll, this month's Employee Spotlight.

At The Conservation Alliance, we're fortunate to work with people who don't just care about conservation, they actively show up for it.

Over the past year, MJ has been an incredible partner through , helping strengthen the connection between community, conservation, and the outdoor industry. Whether supporting advocacy efforts, bringing people together through events, or finding creative ways to engage outdoor enthusiasts around conservation, she consistently leads with passion, purpose, and generosity.

One of the things we admire most about MJ is her belief that outdoor brands have a responsibility to help protect the places that make our industry and outdoor lifestyles possible. Through her partnership, leadership, and commitment to conservation, she has become an invaluable member of the TCA community.

Thank you, MJ, for all you do to help protect public lands and waters. We're lucky to have you as part of The Conservation Alliance!

Today, TCA is speaking out against the rescission of the BLM Public Lands Rule and reaffirming the importance of protecting America’s public lands.

“The 245 million acres of land overseen by the Bureau of Land Management provide critical spaces for wildlife habitat, outdoor recreation, and tribally significant cultural sites and resources.

The Conservation Alliance and more than 100 of our member companies supported the creation of a strong BLM Public Lands Rule that put conservation and recreation on equal footing with other uses and recognized the critical economic value of protected public lands.

The rescission of this rule is a major setback for conservation and for the economies, businesses, employees, and communities that depend on healthy public lands.” - Paul Hendricks, Executive Director