Alpine Fit

We know you’ve been waiting for this!

The Travel T-Shirt is officially here and this spring we went all in on color. Five new colors and I have been wearing them on repeat since they arrived. We have not had bright, beautiful color like this in years and it feels so good to finally have it in the collection!

We also launched it in two fabrics because I genuinely could not pick just one. The bionic nylon version is made from a collagen-rich recycled marine material, yes from actual fish scales as the source, a biproduct of food production, and the feel of it is something I have been chasing since the very early days of Alpine Fit. We did a tiny limited run with this fabric at the very beginning and it was so loved, but we just could not get enough of it as a small brand. It has taken years to bring it back in the right way and this is that moment. Silky, odor resistant, UPF sun coverage, and truly one of my favorite fabrics we have ever worked with.

The merino wool version is a super luxurious look and feel with all the built in temperature regulation, breathability and odor resistance you know and love from this miraculous fiber.

Both are lightweight, versatile, and designed for days you do it all and need that one shirt the feels right no matter what. Trail, travel, errands, all of it.

Link in bio, go take a look!

— Jen, Founder/Owner of Alpine Fit
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A little reminder before this wraps up today! There are quite a few good things happening on the site right now :)

We’re running bundles and sale items through May 19th as part of Small Business Sales Week alongside 90+ other small outdoor brands, which is so special to be part of.

You can also use code SBSW2026 for an extra 10% off select styles, and we added a few other little surprises around the site that are worth checking out when you have a minute.

This week means a lot to us because every order you place with us directly supports a small, women-led business that has been built piece by piece over the years in Alaska and now the PNW. We spend a lot of time thinking about how these products actually function in real life, from travel days to trail time to everyday layering, and it never stops being meaningful seeing people continue to bring Alpine Fit along with them into those parts of life.

If you’ve been waiting on something, today is the last day before everything wraps up.

Thanks to for organizing, links to the brand directory and Alpine Fit deals in our bio.

– Jen + The Alpine Fit team