Adorn Virtual Innovations, LLC

Create your social media identity keeping your social media plan in mind. Social media plan means you should know what will be your social media strategy for your business. It also means you need to know how to use the tools of social media.

Creating your identity is important because without this identity there is no point participating in social media. Your identify- kit should include:

1. Your username – your username should at once let people know who you are, and why you are using the social media. For this purpose include keywords that represent your business, or products or strategy in your name or title. Standardize this username and title (in case you are using a title).

2. Your photo (or a logo) is also part of this kit and it should be square. Photo can be replaced with a logo if that’s what you are planning to use.

3. Your brief bio. You can give a brief bio of yourself.

4. A short description of your product, service, or company.

5. The URL of the page to which you want to drive the traffic.

Now create your presence on Facebook, Twitter, and YouTube. Create a professional and consistent brand presence across these sites. Remember to use keywords that represent your business or products in your username or title, in your bio, or maybe in your company description. Use those key words that you think people will use to find your business when searching in search engines. This will help you in search engine optimization.

So get out there and create your presence on social networks and social media.

𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩? 𝐒𝐞𝐭 𝐚 𝐜𝐨𝐦𝐩𝐥𝐢𝐦𝐞𝐧𝐭𝐚𝐫𝐲 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐦𝐞 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩!

𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐢𝐬 𝐚 𝐩𝐥𝐚𝐜𝐞 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮𝐫 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐫𝐞, 𝐚𝐧𝐝 𝐢𝐟 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐭𝐡𝐞𝐫𝐞, 𝐲𝐨𝐮 𝐠𝐨𝐭 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞𝐫𝐞 𝐭𝐨𝐨.

📌 Here are certain facts that show the growth of social media and how it has penetrated into the lives of people from different segments:

✔ There has been an increase in social media usage worldwide, but in U.S., the growth of social media has been explosive with people having increased total minutes spent on social networking and blogs year over year.

✔ While there has been an increase in social media, there has been a decline in print readership. So if you need to be seen and heard, choose to be on social media.

✔ Small business owners use social media to expand their external marketing, attracting new customers, creating brand awareness, and staying engaged with customers.

✔ Most small businesses plan to increase their social media efforts and spend a higher percentage of their time and money on social media, as they felt it had a substantial effect on their sales and revenue.

✔ Executives from every single one of the Fortune 500 Companies are registered on LinkedIn. Many members of LinkedIn are important decision makers in their companies.

✔ Social media which was earlier considered a social networking platform for teenagers and twenty something people is now increasingly used by baby boomers and year after year more and more of them are registering themselves on these sites and getting savvy with social media. So social media marketing is distributed across all age groups.

💁‍♀️ Depending on the size of your business, the kind of customers you want to target and the social networking platform where your customers are, develop your social media marketing strategy.

𝐓𝐡𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞 𝐢𝐬 𝐲𝐨𝐮 𝐣𝐮𝐬𝐭 𝐜𝐚𝐧𝐧𝐨𝐭 𝐚𝐟𝐟𝐨𝐫𝐝 𝐧𝐨𝐭 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞𝐫𝐞.

If you are not there, you are depriving yourself of the umpteen benefits that social media offers such as increased customer engagement; greater exposure for businesses; increase in the number of subscribers; improved search rankings; and improved sales, just to name a few.

𝐈𝐬 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐖𝐨𝐫𝐭𝐡 𝐘𝐨𝐮𝐫 𝐓𝐢𝐦𝐞?

YES IT IS!

📌 Because companies all over the world are allocating a good amount of their time and budget for social media marketing. This holds true for both online and offline businesses. The reason for social media’s popularity is that it allows internet users to participate and comment on topics, whereas in traditional media such as T.V. and print, marketing is a one way channel where users cannot contribute their feedback.

📌 So with social media you 𝐞𝐧𝐠𝐚𝐠𝐞 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 and this helps in creating mindshare. Companies are capitalizing on this benefit of social media and are embracing it. And if executives in big and small companies have realized the benefits of social media and are investing their time and resources in social media marketing plans, you should be doing that too.

📌 Because, if you won’t do that, a competitor will do it anyway, and this would mean an increase in competition and decrease in market share for you. 💁‍♀️ 𝐓𝐡𝐞𝐫𝐞𝐟𝐨𝐫𝐞, 𝐮𝐬𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐭𝐨 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐚𝐬 𝐚 𝐥𝐞𝐚𝐝𝐞𝐫 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐚𝐧𝐝 𝐥𝐞𝐭 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐟𝐢𝐧𝐝 𝐲𝐨𝐮.

📌 If you are looking for publicity and building public relations, social media is certainly worth your time. With the traditional media losing its traction, people are turning to social media for publicity and building public relations and if you want to enjoy these benefits you will have to jump on the social media bandwagon.

📌 Now apart from businesses and customers, even the press is online and journalists are there too. Journalists are turning to blogs and social networking sites for story leads and research. 💁‍♀️ 𝐒𝐨 𝐢𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐛𝐞 𝐬𝐞𝐞𝐧 𝐚𝐧𝐝 𝐡𝐞𝐚𝐫𝐝 𝐲𝐨𝐮 𝐠𝐨𝐭 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞𝐫𝐞 𝐭𝐨𝐨.

📌 Your presence will lead to the exposure of your business, which will lead to customer engagement and direct customer communication. This would further result in giving your business qualified leads and new partnerships.

📌 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐢𝐬 𝐞𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞 and you will have to face competition on social media as well, but despite that you’ll get more customer attention on social media.

What in your business feels hard or like it’s not working right now? I will help the first few people with a strategy or make a livestream based on the questions :)