Pennington Biomedical Research Center

Pennington Biomedical’s Greaux Healthy Road Sheaux campaign has earned Gold in the “Total Advertising Campaign” category at the Healthcare Advertising Awards, the nation’s largest and most recognized healthcare advertising competition. The statewide campaign successfully established Greaux Healthy’s presence by building awareness, engaging communities and connecting Louisianans with Pennington Biomedical’s health tools and programs through paid media, Road Sheaux activations and stakeholder outreach.

Campaign results included more than 70 million statewide impressions, more than 200,000 direct engagements and over 500 in-person stakeholder interactions across all nine LDH regions and 34 parishes, along with Pennington Generation screenings conducted statewide. This year’s Healthcare Advertising Awards featured more than 4,300 global entries, with Greaux Healthy competing alongside other organizations such as Bayer, the Centers for Disease Control and Prevention and the American Red Cross, highlighting the exceptional caliber of this national recognition.