Ridge Marketing

37% of consumers now start their searches with AI rather than Google, signaling a massive shift in user behavior. Yet traditional search engines still command 90% of global search traffic. What does that mean for your website?

Learn more about "split-path search" and best practices to optimize content for traditional SEO and emerging LLMs: https://ridgemarketing.com/blog/how-people-search-in-2026-understanding-the-split-path-model/

Has your brand hit a plateau? It’s common for a company to reach a phase where the old strategy no longer fuels the next phase of growth.

Recognizing this early can be the difference between losing market share and capturing it.

Learn about the 5 common pivot points in the brand lifecycle and how to navigate them: https://ridgemarketing.com/blog/the-pivot-point-5-strategic-shift-moments-any-brand-might-encounter/